More than half of the global population (63%) now utilizes social media. Furthermore, these prominent platforms account for 90% of all brand and commercial interactions among consumers.

These data demonstrate the potential for reaching a larger audience through social media interaction. But there is an art to this.

If you want to increase engagement, this post is for you. We explore crucial social media practices to help you succeed on any platform you utilize.

1. Use graphics and movies to capture attention

Visually dominant social platforms such as Instagram and Pinterest have established the standard for how social media information should be presented, as photos and videos receive more engagement than text.

Facebook, X (previously Twitter), and other platforms are embracing and promoting more visual content. Memes, Stories, Reels, and other images are gaining popular across multiple media.

And it makes sense once you think about it. Even though we scroll with our thumbs, we ingest content through our eyes.

While language can capture attention, pictures have a unique ability to captivate the eye. That is why half of all social media users prefer video over other sorts of content.

It also explains why Facebook and X posts with photographs receive more engagement than those without.

Experiment with various sorts of visuals, such as photos, videos, infographics, memes, and GIFs.

Using a diversity of graphics keeps your material interesting and engaging. It also allows your material to appeal to a broader spectrum of audience tastes.

Here are some suggestions for incorporating each style of visual:

Videos:

On social media, attention spans are short, so create short, snappy films that convey your message swiftly. 92% of consumers watch videos with the sound turned off. Use captions to make your content more accessible and interest users who may be scrolling silently.

Experiment with various video formats, such as tutorials, interviews, product demos, and user-generated content (UGC)—more on that later.

Memes

Include memes in your social media content plan to increase interaction. Memes offer fun and keep things lighthearted, helping to humanize your business. Everything does not need to be promoted.

So, your memes can be about anything. Consider trends, pop cultural references, and online memes, as illustrated by this brilliant ClickUp example.

Infographics

If you’re introducing difficult data or concepts, use an infographic. Make them shareable by providing advice, insights, or facts that your target audience will find useful and want to share with others.

For example, SoFi’s infographic spells down the disadvantages of inflation into three simple bullet points (highlighted with red flag emojis).

Images

Use high-quality photos as a vital component of your social media strategy. Reinforce your brand identification by incorporating components like your logo and color scheme. Make sure your photos are appropriate for the message you wish to portray.

GIFs

Like memes, GIFs may bring personality and flair to your material, making it simple to increase social media engagement. Consider utilizing GIFs to express emotions such as humor, enthusiasm, and surprise.

User-Generated Content

User-generated content is another excellent approach to include graphics in your social media posts. Encourage previous and present consumers to contribute video testimonials and reviews to demonstrate your brand’s and goods’ real-world impact.

Here’s an excellent example from Slack, which provides a user-generated movie from Fortress on how their team communicates using Slack.

2. Leverage authentic storytelling – One of the 5 Quick Tips for Better Social Media Engagement

Companies with great brand stories typically improve consumer loyalty by 20%. What better place to try it out than on social media?

These platforms enable brands to connect with audiences on a more personal level, and sharing a story may be an important element of that.

Customers may learn about your brand, including its mission and values.

Authenticity is essential for creating a great story and engaging your target audience. Share actual experiences, anecdotes, or behind-the-scenes information to humanize your business and connect with your target audience.

Also, learn the art of “show, don’t just tell.” Use photographs and other visuals to supplement your tale, make it more interesting, elicit emotion, and improve the storytelling experience.

Create a narrative arc by organizing your story into a beginning, middle, and end. Consider increasing tension or conflict. Then, offer a solution and leave your audience with a clear takeaway or call to action (CTA).

Encourage your audience to participate in your tale by asking questions, leaving comments, or inviting them to share their own experiences. It encourages dialogue and engages your audience.

Most key, convey your message clearly. Make it clear what your brand’s goals are and how you plan to accomplish them. See how Dawn accomplishes this:

The post’s language offers a concise message that effectively communicates Dawn’s value proposition. No, it’s not a protracted narrative describing a series of events, like you’d anticipate from a story.

But it does say exactly what Dawn set out to do: rescue wildlife and reduce grease. That is a story in and of itself.

The brand also addresses a conflict: the necessity to clean up oil-contaminated wildlife. Then it promotes its grease-removing remedy, Dawn dish soap.

It communicates a strong message without explicitly stating it. If Dawn can cut through fat on oil-contaminated ducks, it can readily remove grease on domestic dishes.

Dawn’s narrative also conveys a bigger lesson. Cleaning ducks, for example, demonstrates Dawn’s commitment to wildlife conservation and animal welfare.

This sparks discussion in the comments section regarding people’s personal passions for animal and environmental conservation. It also encourages Dawn product users to participate in the conversation.

3. Repurpose blog content

Another strategy for increasing social media engagement is to convert existing blog content into a series of interesting social media postings.

Assume you’re in the men’s fashion niche. Transforming detailed guidelines on semi-casual clothes or wardrobe tips for various situations into bite-sized social media morsels might help you engage your audience.

By delivering such valuable content on a regular basis, you can keep your audience interested and develop credibility.

Here’s a real-life example. StudioSuits, a men’s apparel brand, has a big Instagram presence.

To engage its present readership even more, it can share blog content on Instagram, complete with a CTA to the article. This technique addresses two significant pain points: content generation and user engagement.

How? Content repurposing can help you save time and resources while still filling your content schedule with ease.

Furthermore, the more high-quality content you post, the better your chances of increasing interaction with your current followers. It’s the secret recipe for the most effective social media campaigns.

4. Use interactive content formats

Engage your audience with interactive content forms. This includes:

• AR filters and interactive stories, such as question stickers.
• Contests and Challenges
• Quiz and trivia
• Polls and surveys.
• Live Q&As.

Here’s an excellent example from Monday.com, which uses a poll to generate an interactive Instagram Stories post to engage Instagram users during a virtual customer conference.

Giving your audience the opportunity to engage and reply to your content through active participation can have a significant impact on engagement.

This also promotes deeper relationships with your target audience and generates unforgettable experiences that increase brand loyalty and advocacy.

5. Post seasonal content

Running a seasonal contest is a fun approach to increase social media engagement. This allows you to increase your likes and followers while also raising knowledge about your business, driving instant action, and making people fall in love with it.

Fusion Medical Staff, a staffing organization that helps health practitioners discover travel nurse jobs, travel occupational therapy employment, and more, does the job with this Valentine’s Day post:

Make Your Social Media Presence Truly Magnetic

We’re all aware that social media is an excellent technique to engage an audience. However, 5 Quick Tips for Better Social Media Engagement, like with any other marketing plan, there are certain guidelines to follow.

Rule #1 applies to all social media strategies: Make sure your material is relevant to your audience and their tastes.

It doesn’t matter how creative your posts are. If your target audience isn’t interested in your message, your posts may not have the desired impact.

Bottom line? Understand your audience and the types of content they are likely to engage with. Then, implement these tactics and personalize your approach to their specific pain spots, preferences, goals, and motivations.

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